[14 Mar 2010 | No Comment | ]
How to Show a New Campaign’s Impact on Daily Sales

How to feel / know the real success of new products released in to the market? The sales are growing, but what is the real reason for such an increase?
Let’s take the imaginary company ‘Yummy!’. Five months ago this company released a new sugar-free cookies series. The impact of the new product could be shown in this way:

In the first line – Total monthly cookies sales.
In the second line – Monthly cookies sales without sugar-free cookies sales

Data sample:

Graph:

The view is quite standard. So let’s make …

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Excel, Featured »

[14 Mar 2010 | No Comments | ]
Floating Charts: Excel Version

How can we show the real difference between ‘white’ and ‘black’?!

WHITE dimension vs. BLACK dimension
Marriage vs. Divorce
Natality vs. Mortality
Woman vs. Man
Emigration vs. Immigration
etc.

Let’s take the case that we have monthly data of migrations, i.e. #Emigrations and #Immigrations. In order to visualize the difference between these dimensions we can use Floating Charts.

These floating bars show the difference between migration dimensions.

How can we create such graphs in Excel and in Tableau Desktop?

EXCEL version

Prepare your data set with two main dimensions

Calculate the difference: Emigration …

Featured, Tableau »

[28 Oct 2009 | 2 Comments | ]
Latitude, Longitude, and Tableau

On Clearly and Simply, Jen’s Blog, and other sites you might have read about Tableau Software’s great capabilities to visualize data on a map. Tableau Desktop allows the use of background image maps as well as latitude and longitude coordinates. If you are mapping US-data, Tableau Desktop’s built-in features enable you to view data split by states or even ZIP codes in almost no time and requires no additional data. However, what do you do when you have the need to view statistics on e.g. Europe? A lot of times …

Excel, Featured »

[19 Oct 2009 | One Comment | ]
Correlation Graphs with Excel

The daily research of costumer habits or imperfections is almost exclusively an analytics task. Detecting the different interrelations between customer and sales figures could increase real profit by

stimulating particular product group sales
increasing customers flow to the relevant centers
etc.

In order to identify the key factors we should identify the correlation between each dimension. In Excel we have two types of such implementation:
The column chart

The dot chart

I learned about these two types of correlation graphs from Gene Zelazny’s book ‘Say it With Charts’.
The first way, how to graphically depict dependence between main …